Australia’s Northern Territory is an iconic tourism destination with a global reputation.
Its rich blend of natural and cultural tourism experiences is unlike anywhere else on earth.
The Top End is home to the World Heritage-listed Kakadu National Park, Nitmiluk and Litchfield National Park and it proudly boasts a strong, living Indigenous culture that has thrived for 50 000 years.
These are powerful motivators for the Northern Territory’s core and niche visitor markets—domestic and international leisure, working holiday makers, education, luxury and special-interest tourism (such as bird watching). Cruise and business tourism are also rising sharply in the NT.
Add its location on the doorstep to Asia, and the Northern Territory tourism sector is growing fast, supported by all levels of government and a first-rate service and supply sector.
A thriving tourism industry is critical to the health of the Northern Territory economy.